Why our phones rule their world

Tell me truthfully, what you did you do this morning when you woke up? The first thing you did. Let me guess. You checked your phone. Not only you checked it but you stared at it for at least 10 minutes according to Chinese studies published last month. Phones shaped the world we live in today and they are building our future. Can you imagine working, socializing and even just communicating without one ? If today’s communication’s companies all agree on the theory of “perfect adaptability on mobile”, every domain looking for long term customers and higher sale rates need to consider it too. This is why, as a communication expert and copywriter I will explain how this phenomenon as occurred and how one can optimize its experience in the area of mobility.



So phones rule the world of almost every company on the market. These days such statement is not a surprise, but why ? How did we end up in such a digitalized society ? The history of mobile phones is rich in events and fast growing technology trends so explaining each step of it would be too laborious for this kind of article. Still, it is necessary to focus on how people’s behaviors have shifted threw decades because of the mobile evolution. We often hear people over forty telling stories of what was their life before cellphones. How they used paper maps, would communicate threw letters or landline telephones and could meet someone at a precise place, set days in advance, without sending texts every second to ask where the other one is. It can sound surreal to some of the so-called millennials today but this is actual history.



To be concise, everything started with smartphones. A smartphone is simply a mobile phone that has an advanced mobile operating system (GPS, personnal assistant, etc..) and even if the first one was created in 1992 by IBM, its only in 2007 that Apple created the international wave with the famous iPhone. Ever since, our way of living has turned into a need of limitless accessibility to everything in the most simple and practical way possible. We want to get things easily, it’s the all-in-one concept; in my phone I have a map, a calendar, a camera, a mp3 player, a web browser and a communicating device. It’s the swiss knife. So if one has to create an app, this one will have to be good enough for me to waste some of my precious internal memory. Then obviously, even if the task looks complicated, it is necessary for a company seeking for a broader influence on the market to consider adapting its website to phones either with an app or a website made for mobile phones.  Also important, waste of time is the most dangerous threat entrepreneurs have to deal with today – customers will not stay more than 1 minutes on a app if it does not meet their expectations at the first try out.

If you want to create your own app, make sure to make it easy for the customer. Respect your brand image (logo, colors, fonts..) and create a logical link between the app and the website. Do not forget to offer only efficient tools, do not go too far because you feel the need to fulfill every need of the clientele. Focus on the core of your mission – why will they download your app ? What will make you different from your competitors in terms of efficiency, speed and understandability will be luxury that you can only afford with hard work and market analysis.

This is why Instagram works so well. It is the perfect mix of what people like (beautiful pictures), what is on the market and a simple, clever way to put together social networking and art. All that aside, it is also a smart app. It was the first one to offer quality filters but also easy sharing tunnel on social media such as Facebook – which is probably why the latter bought it.

Mobilility User Experience is a complicated name for a clear idea : the customers depends on mobile phone, the marker depends on customers so the market depends on mobile phone. Simple theory proven by the weight of the mobile market nowadays.

Our phones rule their world.


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